One group of people who will be working extra hard this holiday season are small business owners. And our data shows
that consumers will be even more restless, with one third of all
shopping-related searches now happening between the hours of 10pm and
4am.
Small businesses that sell their products or services online need to know that the buying experience is no longer confined to daytime or normal business hours. You can make simple tweaks to your online advertising strategy to accommodate sleepless shoppers, and further capitalize on this exciting buying period. To do this, we’ve compiled a list of 5 AdWords tips to help your small business navigate the holiday season.
- Stay in the know. Every year, shoppers gravitate towards specific products, toys, foods, films, and more, to shape the season’s holiday trends. Google Trends can help you get a sense of the most popular searches by region, or help you identify searches that are just beginning to take off. Understanding search trends and where they’re coming from can help you focus your campaigns on the most meaningful terms for your audience.