The 4 Types of Business Plans

In their book Write Your Business Plan, the staff of Entrepreneur Media  offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors describe four different types of plans you could write and what you'd use each one for. 

Business plans can be divided roughly into four distinct types. There are very short plans, or miniplans, presentation plans or decks, working plans, and what-if plans. They each require very different amounts of labor and not always with proportionately different results. That is to say, a more elaborate plan isn't guaranteed to be superior to an abbreviated one. Success depends on various factors and whether the right plan is used in the right setting. For example, a new hire may not want to read the same, elaborate version of your plan that might be important to a potential investor.

The Miniplan

The miniplan is preferred by many recipients because they can read it or download it quickly to read later on their iPhone or tablet. You include most of the same ingredients that you would in a longer plan, but you cut to the highlights while telling the same story. For a small-business venture, it’s typically all that you need. For a more complex business, you may need the longer version.

Want to Learn How to Use Google Plus for Business? Of Course You Do!

use google plus
If you are going to rate the impact of social networks on search engine ranking, you’ll find that one social channel will always come out on top. That channel is Google Plus.
Sure, Google Plus may not be as popular as Facebook or Twitter. But don’t let that fact discourage you from using Google Plus in your business. After all, you just can’t ignore a social network that was created by Google.
As a result, more and more business are trying to figure out how best to leverage Google Plus in their networking, branding a marketing. Here are a number of Small Business Trends articles you can use to learn more.

Are You Making Use of These 200+ Content Marketing Tips?

blogging and content marketing tips
We are entering our 11th year running a blog that long since has evolved into a news site and content resource.
As the founder and CEO of Small Business Trends, I am proud to report that it’s a business that supports a substantial team.  With upwards of 12,000 articles, we have tons of blogging and content marketing experience.   Articles come from some of the best and brightest in the industry.  And they all focus on small businesses.
Here are some of our best articles on the topic of blogging and content marketing.

What to Write About

The hardest part of blogging sometimes is figuring out WHAT to write about.  Luckily, our crackerjack staff writers and contributors can help you break through writer’s block.   You’ll never again say to yourself, “What do I write about next?”

3 Points to Getting Online With Your Business

getting online with your business

When you first think of getting online with your business, what comes to mind? Probably a website.
But not all small business owners are sure they are ready for a website just yet. Maybe that describes you. Maybe you’re interested in a website, but you haven’t quite figured out what you want your website to do yet. Maybe you don’t know if you will have enough time to devote to setting up a full-blown website. Or maybe your business is young and you’re not sure a website will bring enough business at this early stage.
Luckily today there are several ways to have an “online presence” for your business. Not all of them involve a website. In fact, social media and ecommerce platforms can serve as stand-ins for a website until you are ready. Here are some things to consider, according to the tech experts at Verisign:

Compelling Benefits to Getting Online

Even if you run a local business getting customers from within a 50-mile radius, there are two important benefits to getting online: growth and control.
1. Growth – An online presence grows your business. According to a 2013 Verisign survey, 91% of customers look online for local goods and services. People go online or pull out their smartphones when they need information. If your business isn’t online, it won’t be found when they go looking. Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence, according to a BCG report called The Connected World (PDF).

Note to small businesses this holiday season: shopping never sleeps!

One group of people who will be working extra hard this holiday season are small business owners. And our data shows that consumers will be even more restless, with one third of all shopping-related searches now happening between the hours of 10pm and 4am.

Small businesses that sell their products or services online need to know that the buying experience is no longer confined to daytime or normal business hours. You can make simple tweaks to your online advertising strategy to accommodate sleepless shoppers, and further capitalize on this exciting buying period. To do this, we’ve compiled a list of 5 AdWords tips to help your small business navigate the holiday season.
  1. Stay in the know. Every year, shoppers gravitate towards specific products, toys, foods, films, and more, to shape the season’s holiday trends. Google Trends can help you get a sense of the most popular searches by region, or help you identify searches that are just beginning to take off. Understanding search trends and where they’re coming from can help you focus your campaigns on the most meaningful terms for your audience.

Types of Management Control

Types of management control
There are five ways of controlling plans which are:

1. strategic control: it deals with resource maximization,the company checks the overall performance to see whether it is utilizing its opportunities and resources to the fullest.some of these opportunities may include the skills,experience and the abilities of the personnel involved in the organisation,the market demand of the products and the cost of production.this is normally done by the top management.

2. operational control management control: it is assessing the efficiency of the plans and methods used in order to ensure hat the various individual tasks are carried out effectively and efficiently

3. profitability control: this is when the company assesses its profit or losses and it is very important for a company since the aim of every company is profit maximization.It seeks to know if the company is loosing money so as to knoew the companies loop holes and how to fix it.Profitability control is normally the responsibility of the marketing department

4. Annual-plan control: it is the process whereby top management examines the actual outcomes of its company's effort annually in order to know if the companies efforts have been productive or not.

5. Management control: it is concerned with the human effort of plan entails ensuring that relevant resources are well utilized andd workers are well motivated